True skincare is holistic, internal and emotional. The skin is our largest organ. As such it reacts to and reflects our physical and emotional wellbeing, or lack there of.
Driven by lifestyle, hormones, emotional swings and diet, there is no quick fix and there is no real anti ageing provided by applying creams and lotions.
Glycerine, paraffin, heavy vegetable waxes, synthetic preservatives, fixatives, stabilisers and minute quantities of actives, do little or nothing to care for your skin. These are the most commonly used ingredients in skincare along with water, aloe vera and vegetable gums.
These are the ingredients that have been attributed to anti ageing and numerous other miraculous qualities by the marketing gurus since skincare and the media climbed into bed together.
There is a growing awareness among consumers as we gain a more realistic technological, scientific and spiritual understanding of our place in the universe. As such the consumer is evolving. They are less likely to believe the glossy slogans of miraculous youth giving potions touted by those who would profit from our misplaced trust. Consumers are asking questions and becoming informed.
Business too is evolving and ethical corporations are becoming a reality.
Founders not motivated by greed or power, but by giving back to the community, are thriving in business where greedy unethical and often criminal (as we have witnessed recently on a grand scale) corporations are failing.
This new generation of business feels a deep responsibility, not just to the consumer, but to all those who inhabit this planet. For the first time in human history not placing our existence above that of all other life forms, enables businesses to better operate with an equilibrium that in itself assures their success.
We have the power to change the world with our thoughts and our actions.
There are many substances that we abuse without considering the consequences of our consumption.
Palm is now the most traded vegetable oil crop in the world, after soy, and over 90% of the world’s palm oil exports are produced in Malaysia and Indonesia.
The growing of palm plantations in South East Asia is reducing our planets ability to absorb Co2 and produce oxygen and driving its inhabitants to extinction. Most of us are not aware of when or how often we consume or use palm.
This makes the problem almost invisible unless you go to these places to witness the absolute destruction.
Globally, palm plantations are one of the biggest causes of rainforest clearance. There is a strong incentive for companies to seek concessions and access to land that is heavily forested. By clearing the forest first, plantation companies can offset the start up costs of their plantations. The profits are so large that some companies clear the land and don’t even bother to set up the plantations.
Palm Oil plantation development also poses the greatest threat to the survival of many species, including the Orang-utan and the Sumatran Tiger.
Palm Oil plantations are responsible for at least half of the reduction in Orang-utan habitat in the decade between 1992 and 2003. In 2009 the habitat destruction continues and the Orang-utan populations have been reduced to around 150,000. Sadly, plans are in place to radically increase palm oil plantations over the next decade with a further 12000 sq miles of rainforest due to be cleared in order to meet growing global demand.
Recently I looked into the eyes of an Orang-utan and through those eyes she spoke to me. She was very shy but her eyes were deep with intelligence and wisdom. I was overwhelmed with empathy. In her eyes I could see the deepest fear of all, that of the extinction of her kind.
As a producer I have a duty of care to provide the most ethical product possible at any given time. That standard is a moving target as technology advances, so constant evolution of ideas and practices is necessary to stay afloat. Producers or not we are all consumers and we all have a duty to educate ourselves in order to make informed decisions. This is where the real power lies, with YOU!
By Barry Forrester www.evohe.com.au
Driven by lifestyle, hormones, emotional swings and diet, there is no quick fix and there is no real anti ageing provided by applying creams and lotions.
Glycerine, paraffin, heavy vegetable waxes, synthetic preservatives, fixatives, stabilisers and minute quantities of actives, do little or nothing to care for your skin. These are the most commonly used ingredients in skincare along with water, aloe vera and vegetable gums.
These are the ingredients that have been attributed to anti ageing and numerous other miraculous qualities by the marketing gurus since skincare and the media climbed into bed together.
There is a growing awareness among consumers as we gain a more realistic technological, scientific and spiritual understanding of our place in the universe. As such the consumer is evolving. They are less likely to believe the glossy slogans of miraculous youth giving potions touted by those who would profit from our misplaced trust. Consumers are asking questions and becoming informed.
Business too is evolving and ethical corporations are becoming a reality.
Founders not motivated by greed or power, but by giving back to the community, are thriving in business where greedy unethical and often criminal (as we have witnessed recently on a grand scale) corporations are failing.
This new generation of business feels a deep responsibility, not just to the consumer, but to all those who inhabit this planet. For the first time in human history not placing our existence above that of all other life forms, enables businesses to better operate with an equilibrium that in itself assures their success.
We have the power to change the world with our thoughts and our actions.
There are many substances that we abuse without considering the consequences of our consumption.
Palm is now the most traded vegetable oil crop in the world, after soy, and over 90% of the world’s palm oil exports are produced in Malaysia and Indonesia.
The growing of palm plantations in South East Asia is reducing our planets ability to absorb Co2 and produce oxygen and driving its inhabitants to extinction. Most of us are not aware of when or how often we consume or use palm.
This makes the problem almost invisible unless you go to these places to witness the absolute destruction.
Globally, palm plantations are one of the biggest causes of rainforest clearance. There is a strong incentive for companies to seek concessions and access to land that is heavily forested. By clearing the forest first, plantation companies can offset the start up costs of their plantations. The profits are so large that some companies clear the land and don’t even bother to set up the plantations.
Palm Oil plantation development also poses the greatest threat to the survival of many species, including the Orang-utan and the Sumatran Tiger.
Palm Oil plantations are responsible for at least half of the reduction in Orang-utan habitat in the decade between 1992 and 2003. In 2009 the habitat destruction continues and the Orang-utan populations have been reduced to around 150,000. Sadly, plans are in place to radically increase palm oil plantations over the next decade with a further 12000 sq miles of rainforest due to be cleared in order to meet growing global demand.
Recently I looked into the eyes of an Orang-utan and through those eyes she spoke to me. She was very shy but her eyes were deep with intelligence and wisdom. I was overwhelmed with empathy. In her eyes I could see the deepest fear of all, that of the extinction of her kind.
As a producer I have a duty of care to provide the most ethical product possible at any given time. That standard is a moving target as technology advances, so constant evolution of ideas and practices is necessary to stay afloat. Producers or not we are all consumers and we all have a duty to educate ourselves in order to make informed decisions. This is where the real power lies, with YOU!
By Barry Forrester www.evohe.com.au
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